BM Technologies’ Luvleen Sidhu bets on BaaS, bank charter “For those that can combine the charter with the technology, that is the most competitive way to play in the banking-as-a-service space,” said Luvleen Sidhu, BM Technologies’ chair, CEO and founder. This interview has been edited for clarity and brevity.BANKING DIVE: You started BankMobile as a direct-to-consumer bank but eventually pivoted to BaaS. How has the BaaS space changed over the years?LUVLEEN SIDHU: When we did T-Mobile and we were trying to pitch to other brands, everyone was kind of scratching their head, like, what is this? … Now all of a sudden, everyone has heard of embedded finance and banking-as-a-service.A shift is taking place, and there is an awareness of how helpful...

“Tough times don’t last, tough people do”: A day in the life of Luvleen Sidhu, CEO and founder of BMTX Luvleen Sidhu is the youngest female founder to take a company public as the chair, CEO, and founder of BMTX, formerly known as BankMobile.The life of a banking executive comes with challenges, and Luvleen discusses her professional journey, love for spirituality, and empowering more women to thrive in male-dominated industries. The full article can be found at: https://tearsheet.co/day-in-the-life/tough-times-dont-last-tough-people-do-a-day-in-the-life-of-luvleen-sidhu-ceo-and-founder-of-bmtx/ ...

FinTech Magazine caught up with Luvleen to find out which areas of the financial services industry are ripe for reform and how fintech is redressing the balance. Q: What are the biggest challenges facing women when it comes to wealth management today - and how is fintech addressing these things? There are three main challenges that need to be overcome. In my opinion, they are: Women underestimate their ability and knowledge to make financial decisions.Products and services in the market fall short in catering to the unique needs of women.COVID and other variables/unknowns (like unemployment) Fintech trends to make things simpler, easier to access, and provides a better customer experience, all with no to lower fees—especially for complex (or stereotypically complex) realms like wealth...

Luvleen shares her views on the status of digital finance and how it can be made more fair, secure, safe, and inclusive for the consumers. Luvleen's interview can be found on pages 34-36. The-Aware-Consumer_Mar_2022Download The Aware Consumer magazine can be found here: ...